1 Learn the basics.
The first step to more effective typography is to study the nitty-gritty of the art. If you’re new to its principles, you may think typography is just a straightforward practice. The truth is, it’s pretty complex because it’s a combination of art and science. The composition of a typeface consists of specific vocabulary, accurate measurements, and central specifications that should always be identified and taken into consideration. Like with different design forms, you can pull off breaking a rule only if you know it by heart. And it’s only acceptable if you carry it out on purpose to create something of significance. To get a better grip on the basics of typography, spend time studying and learning the art.
2Take note of font communication.
Typeface selection is hardly a random process. Merely searching through your font catalog to choose a font you personally like rarely create an efficient end result. This is because there's a psychology linked to certain typefaces. When designing, you need to make sure your type is connecting to your audience. This is more than just making certain that your copy is impeccably written. It’s also about ensuring that the font you use fits your market. You wouldn’t use elaborate and rainbow-colored fonts for a law firm brochure, right? That would be better suited for a birthday invitation.
3Keep in mind that white space is NOT an empty space.
White space is a distinctive and valuable tool that can bring out something special from your design. A smartly-used white space provides several beneficial effects. It helps put more focus on a particular part of your composition. It lets the design ‘breathe.’ It stabilizes design components. It adds a level of sophistication to the design effortlessly. Without adding a new element, white space can convey multiple meanings to the design. Let’s say you’re designing a poster for noise-canceling headphones. By simply placing the headphones on the canvas without additional elements, the white space highlights the gadget. It lets the headphones be the sole focus of the design. More than that, the white space visually translates how the gadget cancels outside noise because there are no other elements added.
4Limit your fonts.
One of the common slipups designers - especially newbies - do is using too many fonts and styles. If you need more than one, make sure to limit your fonts to just two to three typefaces. Use one font and size for the body, another for the header, and another for the subhead. Don’t hesitate to choose fonts from different typeface families, as long as there is cohesiveness in the pairing. Working with two very similar fonts can translate as a mistake on your part. Some would think you’re not careful enough and accidently used the wrong font.
5Use and treat typography as art
Quit thinking of typography as just the font(s) used on the text complementary to your design. Fonts are carefully fashioned and thus requires a level of artistry that becomes a valuable advantage to your design toolbox. This is beyond constructing plain text. It’s about treating fonts as a form of art. In order to produce a one-of-a-kind, text-centered design, think of how you can make eye-catching fonts as the design hero. Also, don't feel like you’re limited by the composition of existing typefaces. Explore and expand your search to find the perfect one that will suit your needs. Then add swirls, textures, lines, and anything else cool, quirky, or fun to elevate the look and feel of the font
6Bring visual hierarchy into play.
ypographic hierarchy is the way you stress the significance of certain lines of type as opposed to others. As a result, you establish and move the order in which the audience receives information from the design. This is done by guiding the movement of their eyesight through visual hierarchy. Without using typographic hierarchies, it becomes challenging for readers to promptly identify important pieces of information within the whole design.
7Work with grids.
It can't be emphasized enough how critical it is to understand and use a design grid. Working with a grid ensures that every little thing on the page is put in relation to something else to produce logical and visual harmony. It’s what makes everything look cohesive and interconnected. Having said that, you don't have to use grids every time you create something. However, it benefits you a lot if you understand how and why grids are used, particularly when typography is involved.
8Practice smart pairing.
It is possible to make your layout a lot more compelling through typeface pairing. Then again, using too many fonts at the same time can result in everything turning into a distraction. Not to mention, multiple fonts can confuse the audience on which elements of the design are the most important. In general, you should only use a maximum of three fonts per design: the title, the subhead, and the body of the text. You get an exception if your design text is long. In this case, you can choose one or two more fonts.
9 Pick an excellent secondary font for pairing.
Font pairing is important to the readability of your design. When you have both a heading and a subhead, use two different typefaces that complement each other to establish visual hierarchy. The challenge with font pairing is to avoid using two contradictory fonts or two very similar fonts where you can barely see a distinction. The second font must be as captivating as the primary typeface without losing the overall uniformity or consistency of the design.
10Learn to measure.
Typographic measuring is used to illustrate the full width of a block of text. Measurement is particularly important when designing a website. Not all fonts are equal to one another, which means different fonts take up different space rations on a web page. The height of a character is referred to as its “x-height." When you pair fonts, make sure that they have the same “x-height.” The width of a character is called the “set width.” This is what covers the entire body of one letter, plus the space right after it. A “point system” is the arrangement generally used to measure fonts.
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10 Typography Rules Every Designer Should Know
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